You’re Doing it right
Prior to 2018, Wells Fargo wasn’t on consumers’ radars when it came to credit cards. These consumers have a mindset. A way of doing things their own way. With 3x points on many things of things they are already doing, the Propel Card from Wells Fargo was a perfect fit. So, we created a campaign to not only celebrate their creativity, but let them know they can now get rewarded for it.
Art Director / Designer: Joshua Eithun
Writer: Stephanie Fernandes
Creative Director: Kim Baffi
Director: Craig Gillespie / MJZ
Photographer: JJ Sulin