Snap your way in

Tennessee was having a hard time attracting millennial tourists. We knew they were on Snapchat but getting them to follow us would be tough. So, to make it compelling, we partnered with Garth Brooks to put on a free celebration show in Nashville, with Snapchat being the only way in. And it worked. Really, really well.

CAMPAIGN CASE STUDY

AWARDS

2017
Cannes Lions: Shortlist, PR
The One Show: Shortlist
Clio Music: Bronze (x2)
The Webby Awards: Nominee

CREDITS

Designer/Writer/Art Director: Joshua Eithun
Writer: Justin Lake
Designer: Mars Denton
Creative Director: Ryan Simonet
Group Creative Director: Allison Pierce
Executive Creative Director: John Godsey
Agency: VML