Snap your way in
Tennessee was having a hard time attracting millennial tourists. We knew they were on Snapchat but getting them to follow us would be tough. So, to make it compelling, we partnered with Garth Brooks to put on a free celebration show in Nashville, with Snapchat being the only way in. And it worked. Really, really well.
CAMPAIGN CASE STUDY
7 snapchat Documentaries
We went from 0 to 31,000 followers overnight. With ticket giveaways scheduled randomly over the next 3 weeks, we knew we had an eager audience. So we went all over the state telling the stories behind some of Garth's favorite moments in Tennessee and showing the exact places where it happened.