VEGAN PETS ARE NOT A THING
CRAVE believes that the humanization of our pets has gone too far. And they are right. We’ve started to forget what makes our pets special: the wonderful traits that make them animals. So we created a bold campaign featuring a motley crew of cats and dogs rebelling against the humanization of their species.
We built a modular campaign that worked just as well sound-off at :06s as it does sound-on at :30s.