VEGAN PETS ARE NOT A THING

CRAVE believes that the humanization of our pets has gone too far. And they are right. We’ve started to forget what makes our pets special: the wonderful traits that make them animals. So we created a bold campaign featuring a motley crew of cats and dogs rebelling against the humanization of their species.

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SHORT-FORM

We built a modular campaign that worked just as well sound-off at :06s as it does sound-on at :30s.

 

TV & OLV