EAT YOUR FEELINGS

It happens to all of us. You’re trying to figure out what to eat and someone asks, “What are you in the mood for?” And you draw a blank. We turned the new Houlihan’s website into a digital mood ring to try and answer that question. 

 

FOOD TO MATCH your MOOD

The new site’s homepage scans your Facebook posts to determine whether you’re feeling chill, spirited, blah or wily. Once you connect, it recommends appropriate food, drinks and a playlist that appeal to your current state of mind.

 

CONTENT TO MATCH YOUR TASTES

The new site’s homepage scans your Facebook posts to determine whether you’re feeling chill, spirited, blah or wily. Once you connect, it recommends appropriate food, drinks and a playlist that appeal to your current state of mind.

 

Credits

Designer/Art Director: Joshua Eithun
Writer: Kevin Faddis
Creative Director: Ben Carmean, Ryan Simonet
Agency: VML

RECOGNITION

2013
Regional ADDYS, Gold
Regional  ADDYs, Silver